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Whether a product should be used in or out of context depends on the product and the use of the image.
Simple white backdrop shots show a product in a tecnical manner, whereas a person using the product engenders more emotion about the product. |
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Excellent product photography will sell many more times effectively than the best copy. A product shot should always tell a story about the product. What is does. How it will benefit you. Why it is better than the competition.
No matter what the product from wine to the latest supercar without decent photography you'll be at a disadvantage to the competition. |
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Product photography is all about drawing the eye. Hence unusual shots often win through. Arty product images such as Smirnoff are a very successful example of this. Something that stops you in your tracks and make you think.
Rates for product photography depends on the product, the backdrop location and images required. Please call for more information. |
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